Growing popularity for cellular health is not just coming from seniors intent on staying well as they age, but also from younger demographic groups who are looking to fortify their health in the years ahead.

This is according to Guillaume Bermond, founder of Seneque, an international biotechnology company, discussing the latest trends surrounding nicotinamide mononucleotide (NMN) and cellular health with NutritionInsight.

“We hear from people who usually take vitamin supplements telling us they are turning to [Seneque’s NMN supplements] looking for something that works at a cellular level to support health and well-being,” he says.